MWP Collective
A long white table set beneath a vast oval crystal chandelier in a private room at The Dorchester

CLAAV Collective

A Celebration of Motherhood

The Dorchester, London

Venue
The Dorchester, London

The brief

CLAAV Collective is an exclusive, invitation only network connecting dynamic leaders, founders and visionaries across industries and backgrounds.

MWP Collective was commissioned to conceive and deliver A Celebration of Motherhood, an intimate leadership gathering honouring the women shaping industry, culture and legacy through the lens of motherhood.

The cultural challenge

Set at The Dorchester, the afternoon unfolded under the theme “Mummy and Me”, reimagining the classic English afternoon tea as a multigenerational celebration of womanhood, leadership and inheritance.

Conversation moved between boardroom ambition and the quieter legacies passed from mother to child.

What we did

  • Concept development and theme design.
  • Venue liaison with The Dorchester.
  • Guest curation support.
  • Styling direction.
  • Full on the day production.
A long white table set beneath a vast oval crystal chandelier in a private room at The Dorchester
The long table, set beneath The Dorchester’s crystal oval.
A Dorchester Collection menu card, champagne flute and candle on a dressed table
Stationery and service, detail by detail.
A member of hotel service staff carrying trays of afternoon tea beneath the chandelier
Multigenerational service, choreographed to the minute.
A waiter preparing champagne and juice service on a mirrored bar beside draped windows
Arrivals, poured before the first guest is announced.
A pianist playing a Steinway grand beside a sculptural staircase and floral arrangement
Live piano beneath the staircase, held low and unhurried.
Two hosts photographed together in front of the Mummy and Me by CLAAV Collective backdrop
At the CLAAV Collective, the room is the network. Founders, organisational leaders, creatives and guests bringing different perspectives, expertise and opportunities to the table.
The entrance to the Mummy and Me afternoon tea, a welcome easel beside framed family portraits
A welcome built from family portraits, before the room is even seen.
Guests arriving through the doors of the private suite, pausing to photograph the room
Arrival: the first reaction, always the honest one.
A mother and daughter photographed together beside the draped windows of the suite
And then the room does the work: conversation, unhurried, before the tea is even poured.
Three guests in conversation beside the gifting table of floral bags
The hosts and founding members of the CLAAV Collective.
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