The world, gathered.

Private celebrations · Corporate experiences · Global retreats

Luxury experience, destination and hospitality expertise, delivered with cultural intelligence.

Private Clients Brands & Leadership Explore MWP Collective

Trusted by

TAF Africa Global
She Boss 2026
Sierra Leone Diaspora Investment Conference
She Boss & Glitz Africa
CLAAV Collective

Fusion Celebration Edition

What a wedding can teach a brand about culture.

Author Fatemeh Jailani married across Afghan and French traditions. Her story shows what most global brands get wrong about cultural fusion.

Book a cultural intelligence consultation Watch the full five minute conversation

Guests socialising on the ornate stone balcony of Palácio do Freixo, overlooking a baroque courtyard

Private Clients

Celebrations without borders

Milestones, family gatherings and destination celebrations designed for clients who live across cultures and continents. Senior-level planning, discretion, and access to houses, palaces and coastlines most never see.

Private Clients

One family. Four time zones. A completely considered celebration. See how MWP brought two heritages into one room in London — from a blank-canvas venue to a wedding that spanned four continents and never once felt fragmented.

Read the full story

“After interviewing several luxury event planners all over the United States, we chose Rugie. We wanted someone with an eye for detail to effortlessly execute a luxury multicultural vow renewal. We were blown away.”

Nkechi "Kiki" Gillman, Esq.10th anniversary vow renewal · United States

A long-table luncheon in a light-filled courtyard, set with woven chargers, garden florals and guests in conversation

Brands & Leadership

Experiences with purpose

Symposia, leadership retreats, brand hosting and market entry moments. Strategic planning and destination intelligence for teams arriving somewhere they do not yet know well.

Agencies make brands look good in London. We make brands understood wherever their audience is.

Brands & Leadership

A London conference, delivered without the learning curve. See how MWP Collective took TAF Africa Global from brief to boardroom — venue, production and branding, managed end to end so an international leadership team could arrive, host, and leave.

Read the case study

“Whenever we plan events in the UK, Rugie is our first call. We give her a brief over the phone, and she handles the rest: logistics, last-minute rate negotiations, and the right contacts, always with our brand's best interests at heart. For our most recent event she managed VIP protocol for royal dignitaries with complete discretion. When we plan elsewhere in the world, we still consult her for cultural insight and for designing experiences that truly speak to our audience.”

Claudia Kwarteng LumorFounder, SHE Boss & Glitz Africa

Cultural intelligence, in three steps.

Cultural intelligence is not a motif applied at the end. It is read into the plan from the first conversation: who is in the room, what they observe, how they are welcomed, what the destination expects of a guest and what it gives back to one who arrives well briefed.

That fluency is what allows a Ghanaian founder, a European board and a multi-generational family to sit in the same room and each feel it was built for them. It is expertise, not decoration, and it is the reason our clients return for the next chapter.

01
Read
Who is in the room, and what they observe.
Every project opens with a clear read of the people: their traditions, their protocols, their comfort. Nothing is assumed, and nothing is decoration.
02
Shape
The plan, venue and welcome built around them.
Venue, timing, menu and welcome are shaped around that read. The result feels inevitable rather than arranged.
03
Hold
One lead on the day, so nothing is lost in translation.
One senior lead stays with the project from the first conversation to the final goodbye. Decisions stay with the person who knows the room.

Book a cultural intelligence consultation

Meet the founder

One relationship. One strategic lead. An exceptional global network.

Rugie Wurie founded MWP Collective after two decades working across luxury hospitality, destination weddings and culturally complex celebrations.

A Wedding Industry Awards judge, an international speaker, and a voice trusted by Sky News and ITV, she brings that experience personally to every project the Collective takes on.

Founder of MWP Collective in a navy shirt dress, seated against an antique writing desk in a gilded state room

One relationship

The person you meet first is the person holding the room on the day. Every enquiry is answered personally and a small number of projects are taken each year.

One strategic lead

Senior-level expertise from brief to delivery: destination strategy, budget architecture, supplier negotiation and on-the-ground direction held by one lead.

An exceptional global network

Trusted relationships with houses, palaces, chefs, makers and fixers across the UK, Europe, Africa, the UAE and North America. Access, not directories.

years across luxury hospitality, destination celebrations and cultural fusion

As seen on

Sky NewsITV NewsExperiential Planner Expo, Dubai · SpeakerWedding Industry Awards · Judge, 2024–2026

From the Journal